By Saksham Arora Asian Paints was founded in 1942 and has grown into India’s largest and most trusted paint manufacturer and home-solutions brand. It supplies wall paints, decorative finishes, waterproofing solutions and allied products across the country. Because of its brand strength and recurring demand (home renovations, new housing, upkeep), many entrepreneurs consider becoming an authorised dealer or franchise-partner for Asian Paints.
This article lays out the expected investment, setup cost, inventory needs, profit potential and whether an Asian Paints dealership is a suitable business for you.
About the Asian Paints Brand
Asian Paints offers a wide range of decorative paints, primers, exterior paints, waterproofing products, home-decor items and allied finishes. The brand is known for quality, colour consistency and broad distribution — making it a go-to choice for homeowners, contractors, and builders. As a dealer/franchise, you benefit from strong brand trust, recurring demand and repeat customers for home-improvement needs.
Is Asian Paints a Franchise or Dealership Model?
Asian Paints works on a dealership/authorised-dealer model. Individuals or businesses operate paint retail stores under the brand name, sourcing product inventory from the company while maintaining store standards, customer service and local sales operations.
Total Asian Paints Dealership Cost in India
- Small Paint Retail Store (basic inventory): ₹10–15 lakh
- Medium-sized Dealership Store: ₹15–25 lakh
- Large Dealership / Full-Fledged Paint & Home-Solutions Store: ₹25–40 lakh
Most first-time dealers begin with ₹15–25 lakh depending on location and store scale.
Asian Paints Dealership Cost Breakdown
- Dealership/Onboarding Fee: ₹1–2 lakh
- Store Interiors & Shelving: ₹2–4 lakh
- Initial Paint & Product Inventory: ₹8–15 lakh (depends on range and stock depth)
- Display Boards, Sample Displays & Colour Charts: ₹50,000–₹1 lakh
- Billing / POS System Setup: ₹20,000–₹50,000
- Working Capital Reserve: ₹1–2 lakh
- Signage, Branding & Launch Cost: ₹50,000–₹1 lakh
- Security Deposit/Rent Advance (if rented shop): depends on city and locality
A medium-sized store typically needs ₹15–25 lakh to start.
Space & Location Requirement
- Recommended Store Size: 300–800 sq ft depending on inventory range
- Larger stores with multiple paint shades, home-solutions items may need 800–1,200 sq ft
Ideal locations include residential suburbs, near builders/housing colonies, neighbourhood markets, or areas with active real-estate/development activity to ensure demand.
Profit Margin & ROI Potential
With steady demand for paints and home-repair needs, a paint dealership can yield:
- Gross Margin on Products: 15%–25% depending on products and sales volume
- Monthly Profit: Varies based on sales volume — stable stores in good markets may earn ₹30,000–₹70,000+ after expenses
- ROI Period: 18–24 months for small/medium store depending on stock turnover and demand
Recurring demand from renovations, repainting and new homes gives stable revenue potential.
Royalty & Ongoing Charges
Asian Paints generally does not require ongoing royalty from dealers.
Dealers handle:
- Stock replenishment and procurement
- Rent, electricity and utilities
- Staff salaries (if employed)
- Local store maintenance and customer service
Profit depends on sales volume, product mix and cost control.
Support Provided by Asian Paints
- Supply-chain and warehousing support for paint inventory
- Official colour cards, sample displays and marketing materials
- Technical support for waterproofing and home-solutions products (on request)
- Brand credibility and customer trust which drives sales
This helps even first-time dealers start operations with minimized risk and overhead.
Who Should Invest in an Asian Paints Dealership?
Suitable for:
- Investors with ₹15–25 lakh ready for a paint retail business
- Individuals with small- to mid-sized retail space in residential/commercial areas
- Entrepreneurs interested in home-solutions and building material market
- People ready to manage inventory, customer orders, deliveries, and stock turnover
Not ideal for those expecting high margins with minimal effort — business requires active retail management.
Risks & Challenges
- Paint demand depends on real-estate cycles, renovation trends and construction activity — slower periods may affect sales
- Inventory risk due to large, heavy stock — storage space and handling required
- Cash flow issues if customers delay payment (especially when selling to contractors/builders)
- Competition from unbranded paint sellers and local hardware stores
Good location, steady supply and honest service help overcome these challenges.
How to Apply for an Asian Paints Dealership
- Approach Asian Paints regional distribution office with shop details and investment capacity
- Undergo dealer-appraisal and background check
- Sign dealership agreement and pay onboarding fee
- Set up store — interiors, display racks, colour charts, inventory purchase
- Maintain minimum stock levels, order replenishments as required, ensure timely customer deliveries
- Offer quality service, paint mixing, colour matching and home-solutions support
Conclusion
An Asian Paints dealership presents a fairly accessible entry into India’s paint and home-solutions retail market. With initial investment between ₹15–25 lakh, and depending on location and inventory management, it can become a stable business with recurring demand and decent profit margins. For investors with suitable retail space and interest in home-improvement retail, Asian Paints offers one of the safest and trusted dealership opportunities out there.