By Saksham Arora BTW, also known as Burger The Wala, was founded in 2016 in Delhi with a clear goal: serve affordable, filling, desi-style burgers made for Indian taste buds. The brand quickly became popular among students and young customers because of its low prices, big portion sizes and quick service. With a strong presence in north India and steady expansion into tier-2 and tier-3 cities, BTW is often seen as a low-investment, high-volume food franchise. This article explains the franchise model, investment cost, space needs, profit margins and how the BTW franchise works in India.
About the BTW Brand
BTW focuses on Indianised burgers, wraps, fries, momos, sandwiches and beverages. The menu is designed to be simple, fast to prepare and easy to sell at budget-friendly prices. The brand relies on high footfall, repeat customers and takeaway or delivery orders rather than premium dining. Consistency in taste, speed and hygiene is a core part of the BTW operating model.
Is BTW a Franchise Model in India?
Yes. BTW operates on a franchise model and is open to individual entrepreneurs, including first-time business owners.
Available outlet formats include:
- Kiosk / Takeaway Outlet
- Standard QSR Outlet
- High-Street or Food Court Outlet
Franchise partners operate the outlet under BTW branding, menu, recipes and standard operating procedures.
Total BTW Franchise Investment Cost in India
Investment depends on outlet size and location.
Typical investment ranges include:
- Kiosk / Small Takeaway Outlet: ₹5 lakh – ₹7 lakh
- Standard BTW Outlet: ₹7 lakh – ₹10 lakh
- Large High-Street Outlet: ₹10 lakh – ₹15 lakh
Most franchise partners open a standard outlet with ₹7 lakh – ₹10 lakh investment.
BTW Franchise Cost Breakdown
A realistic cost structure includes:
- Franchise Fee: ₹1.5 lakh – ₹3 lakh (one-time)
- Store Interiors & Fit-Out: ₹2 lakh – ₹4 lakh
- Kitchen Equipment & Grills: ₹1.5 lakh – ₹3 lakh
- Display Counter & Furniture: ₹50,000 – ₹1.5 lakh
- Initial Raw Material & Inventory: ₹50,000 – ₹1 lakh
- POS & Billing System: ₹25,000 – ₹50,000
- Signage & Branding: ₹40,000 – ₹80,000
- Staff Training: ₹20,000 – ₹50,000
- Working Capital: ₹1 lakh – ₹2 lakh
- Rental Deposit: varies by city and location
The model is designed to keep setup costs low and operations simple.
Space & Location Requirement
Typical space needs include:
- Kiosk: 80 – 120 sq ft
- Standard Outlet: 150 – 300 sq ft
- Large Outlet: 300 – 500 sq ft
Best locations include college areas, busy markets, near coaching centres, office clusters, metro stations and residential-commercial zones with strong takeaway demand.
Profit Margin & ROI for BTW Franchise
BTW works on low pricing but high volume.
- Net Profit Margin: 20% – 30%
- Monthly Revenue Potential: ₹2 lakh – ₹6 lakh+ depending on location
- Break-Even Period: 6 – 10 months
- ROI Timeline: 12 – 18 months
Repeat customers and combo meals play a major role in daily sales.
Royalty & Ongoing Charges
Franchise partners usually pay:
- Royalty Fee: 4% – 6% of monthly sales
- Rent and utilities
- Staff salaries
- Raw material purchases
- Local marketing expenses
There is no heavy marketing levy, keeping operating costs manageable.
Support Provided by BTW
Franchise partners receive:
- Location guidance
- Store layout and setup support
- Recipe and operations training
- Vendor and supply assistance
- POS setup support
- Launch guidance
This makes BTW suitable even for people with no prior food business experience.
Who Should Invest in a BTW Franchise?
- Entrepreneurs with ₹5 lakh – ₹15 lakh capital
- First-time business owners
- Investors targeting budget food segments
- People looking for fast break-even businesses
The model works best when the owner is actively involved.
Risks & Challenges
- Heavy competition from local fast-food outlets
- Dependence on footfall and delivery platforms
- Maintaining taste consistency at scale
- Staff turnover
Even so, low-cost fast food continues to attract daily customers across cities.
How to Apply for BTW Franchise
- Prepare basic personal and financial details
- Shortlist a suitable location
- Submit franchise application
- Location feasibility check
- Agreement signing
- Store setup and equipment installation
- Staff training
- Outlet launch
The overall setup process is usually quick compared to large QSR brands.
Conclusion
BTW is one of the most affordable food franchise options in India. With investment starting from ₹5 lakh and going up to ₹15 lakh, it offers simple operations, quick setup and fast returns. For entrepreneurs looking for a low-risk, high-volume fast-food business, a BTW franchise can be a practical and scalable opportunity.