By Saksham Arora Allen Solly was launched in 1993 under Madura Fashion & Lifestyle and has grown into one of India’s most popular fashion and lifestyle brands. Known for its bold colours, modern smart-casual clothing and youth-friendly designs, the brand enjoys strong demand across malls and high-street retail. With rising interest in organised fashion retail, many entrepreneurs consider opening an Allen Solly franchise.
This article explains the franchise model, investment cost, space requirements, profitability and how to operate an Allen Solly store in India.
About the Allen Solly Brand
Allen Solly offers a wide range of apparel including shirts, trousers, denim, dresses, skirts, accessories, footwear and seasonal collections. The brand is known for vibrant displays, high-quality fabrics, stylish cuts and a premium yet accessible price range. Because store presentation and customer experience are essential to its identity, franchise partners must follow strict standards for store layout, merchandise display and trained staff.
Is Allen Solly a Franchise or Company-Owned Model in India?
Allen Solly operates through a franchise-based retail model managed by its parent company.
You can open:
- A full Allen Solly exclusive brand outlet
- A mall-based store
- A high-street retail store
Franchise partners operate the outlet independently while following brand rules for inventory, store look and customer service.
Total Allen Solly Franchise Investment Cost in India
Investment varies depending on store size, city and real estate. Typical ranges are:
- Compact Store: ₹30 lakh – ₹50 lakh
- Standard Store: ₹50 lakh – ₹1 crore
- Large / Flagship Store: ₹1 crore – ₹2 crore+
Most franchise partners fall into the ₹50 lakh – ₹1 crore category for a standard retail outlet.
Allen Solly Franchise Cost Breakdown
- Franchise / Onboarding Fee: ₹8 lakh – ₹15 lakh
- Store Interiors & Fit-Out: ₹15 lakh – ₹30 lakh
- Display Racks & Fixtures: ₹8 lakh – ₹15 lakh
- Initial Inventory Purchase: ₹20 lakh – ₹40 lakh
- POS & Billing System: ₹2 lakh – ₹4 lakh
- Brand Signage & Visual Merchandising: ₹3 lakh – ₹6 lakh
- Staff Hiring & Training: ₹2 lakh – ₹5 lakh
- Working Capital: ₹5 lakh – ₹10 lakh
- Rental Deposit: varies by location
Inventory and interior décor form the largest share of the investment because the brand focuses on premium presentation and season-based merchandise.
Space & Location Requirement
- Compact Store: 800 – 1,200 sq ft
- Standard Store: 1,200 – 2,000 sq ft
- Flagship Store: 2,000 – 3,500+ sq ft
Ideal locations include: - High-street fashion markets
- Busy malls
- Commercial shopping zones
- High-visibility retail corridors
Strong footfall and neighbouring premium brands significantly improve store performance.
Profit Margin & ROI for Allen Solly Franchise
Fashion retail margins depend on sales volume, seasons and inventory turnover.
- Net Profit Margin: 10% – 18%
- Monthly Revenue Potential: ₹8 lakh – ₹25 lakh+
- ROI Timeline: 24 – 36 months
Festive seasons, end-of-season sales and launch collections help increase footfall and boost revenue.
Royalty & Ongoing Charges
Franchise partners typically pay:
- Royalty / Brand Fee: a percentage of monthly sales
Also handled by partners: - Rent and electricity
- Staff salaries
- Inventory replenishment
- Local marketing support
Brand audits ensure stores maintain visual and customer-service standards.
Support Provided by Allen Solly
- Store layout and design guidance
- Merchandise planning and display support
- Staff training on customer service
- POS and backend retail systems
- Launch and marketing materials
This support helps franchise partners maintain quality and consistency.
Who Should Invest in an Allen Solly Franchise?
- Entrepreneurs with ₹30 lakh – ₹2 crore+ investment capacity
- Individuals with retail or apparel experience
- Investors with access to premium retail locations
- Those comfortable managing inventory and store operations
This model suits people focused on organised fashion retail with strong seasonal sales cycles.
Risks & Challenges
- High competition from other fashion brands
- Inventory management risks
- Seasonal sales fluctuations
- Dependence on location and footfall
Still, Allen Solly’s strong brand identity helps drive steady customer demand.
How to Apply for an Allen Solly Franchise
- Prepare your business profile and financial capability
- Identify a suitable retail space
- Submit franchise application to the brand’s expansion team
- After evaluation, sign the franchise agreement
- Set up store interiors and fixtures
- Order initial inventory
- Hire and train staff as per brand standards
- Launch the store with brand-supported promotions
Once operational, the store offers customers the complete Allen Solly product range.
Conclusion
Allen Solly offers a strong franchise opportunity in India’s organised fashion retail sector. With investment typically ranging from ₹30 lakh to ₹2 crore+, depending on store size and location, franchise partners benefit from strong brand recognition, curated fashion collections and structured retail support. For entrepreneurs interested in lifestyle and apparel retail, an Allen Solly franchise provides a solid long-term business option.