By Saksham Arora Anytime Fitness was founded in 2002 in the United States and has become one of the world’s largest 24/7 gym chains. The brand entered India with its premium fitness model and quickly gained popularity among health-conscious individuals. With rising interest in organised gyms, many entrepreneurs explore opening an Anytime Fitness franchise.
This article explains the total investment, setup cost, profit margins and whether this franchise is right for you.
About the Anytime Fitness Brand
Anytime Fitness offers a complete fitness setup with cardio machines, strength training equipment, free weights, group workouts and personal training. Its biggest attraction is 24/7 access for members, making it suitable for professionals, students and fitness enthusiasts who prefer flexible workout timings.
Is Anytime Fitness a Franchise or Company-Owned Model?
Anytime Fitness follows a franchise-owned, franchise-operated model. Franchisees own and run the gym following brand standards, while the company provides training, operational support and setup guidelines.
Total Anytime Fitness Franchise Cost in India
- Compact Gym Format: ₹2.5–3 crore
- Standard Full Gym: ₹3–4 crore
- Premium Large Gym: ₹4–5 crore
Most franchise owners invest ₹3–4 crore for a standard facility.
Anytime Fitness Franchise Cost Breakdown
- Franchise Fee: ₹15–20 lakh
- Interiors, Flooring & Washrooms: ₹40–80 lakh
- Gym Equipment (cardio + strength + functional): ₹50 lakh–₹1 crore
- Air Conditioning, HVAC & Ventilation: ₹20–40 lakh
- IT Systems, Billing & Security Setup: ₹5–10 lakh
- Staff Hiring & Training: ₹5–10 lakh
- Working Capital for Initial Months: ₹10–20 lakh
- Rental Deposit/Advance: depends on the city and property
Total cost depends heavily on equipment quality and space size.
Space & Location Requirement
- Required Area: 3,500–6,000 sq ft
- Preferred Locations: residential hubs, premium commercial streets, malls, corporate zones, high-density neighbourhoods
Gyms perform best in areas with young populations and steady membership potential.
Anytime Fitness Profit Margin & ROI
- Net Profit Margin: 20%–30% after costs
- Monthly Profit: varies widely based on memberships
- ROI Timeline: 24–36 months
Membership renewals and personal training sessions significantly boost earnings.
Royalty & Ongoing Charges
Anytime Fitness charges ongoing royalty based on monthly revenue.
Franchisee manages:
- Rent and utilities
- Equipment maintenance
- Staff salaries
- Local marketing and upkeep
High operational cost means consistent memberships are essential.
Support Provided by Anytime Fitness
- Gym layout and design planning
- Vendor and equipment sourcing support
- Staff and trainer training modules
- Marketing guidance and branding
- Operational manuals and management systems
- Launch assistance and ongoing performance support
Who Should Invest in an Anytime Fitness Franchise?
- Investors with ₹3–5 crore budget
- Entrepreneurs with large commercial space
- People passionate about fitness and wellness
- Individuals ready for full-time operational management
Best suited for metro cities and large tier-2 cities.
Risks & Challenges
- Very high initial investment
- High rent and electricity costs
- Membership retention is crucial for profitability
- Strong competition from other gyms and studios
- Equipment maintenance is costly
Success depends on location, top-notch service and strong marketing.
How to Apply for Anytime Fitness Franchise
- Submit franchise interest with investment and property details
- Site gets evaluated for demographics and suitability
- Sign franchise agreement and pay fee
- Set up gym interiors, equipment and IT systems
- Hire and train staff
- Launch gym with Anytime Fitness branding
Conclusion
Anytime Fitness offers a premium fitness franchise opportunity in India with an investment of ₹3–4 crore for most standard gyms. With rising health awareness and demand for modern gyms, it can be a profitable long-term business if located in the right area and managed efficiently. For serious investors ready to run a full-scale fitness centre, Anytime Fitness is a strong and proven model.