By Saksham Arora Apsara Ice Cream was founded in 1971 in Mumbai and has grown into a well-loved Indian ice cream brand known for natural flavours and traditional recipes. With rising demand for premium, preservative-free ice creams, Apsara has expanded across multiple cities through its franchise model.
This article explains the total investment, setup cost, profit margins and whether an Apsara Ice Cream franchise is right for you.
About the Apsara Ice Cream Brand
Apsara is known for its natural fruit-based ice creams, classic flavours, kulfis and new-age seasonal varieties. The brand focuses on pure ingredients and handmade production, which attracts families and young customers seeking quality desserts. Its outlets suit both premium and mid-range neighbourhoods.
Is Apsara Ice Cream a Franchise or Company-Owned Model?
Apsara Ice Cream follows a franchise-owned, franchise-operated model where franchisees manage outlet operations while the company provides training, recipes, supply support and branding guidelines.
Total Apsara Ice Cream Franchise Cost in India
- Small Takeaway Outlet: ₹10–15 lakh
- Standard Outlet with Seating: ₹15–22 lakh
- Premium Outlet or High-Street Store: ₹20–30 lakh
Most new franchise owners invest ₹12–20 lakh depending on city and outlet size.
Apsara Ice Cream Franchise Cost Breakdown
- Franchise Fee: ₹3–5 lakh
- Interiors & Store Setup: ₹4–7 lakh
- Freezers, Display Counters & Equipment: ₹2–4 lakh
- Initial Inventory & Packaging: ₹50,000–₹1 lakh
- Branding & Signage: ₹30,000–₹60,000
- POS/Billing System: ₹20,000–₹40,000
- Staff Hiring & Training: ₹50,000–₹1 lakh
- Working Capital Reserve: ₹1–2 lakh
- Rental Deposit/Advance: depends on location
A typical takeaway store comfortably fits within ₹10–15 lakh.
Space & Location Requirement
- Takeaway Outlet: 150–250 sq ft
- Seating Outlet: 250–400 sq ft
Best-performing locations include residential markets, food streets, malls, high-footfall areas and near colleges or offices.
Apsara Ice Cream Profit Margin & ROI
- Net Profit Margin: 20%–30%
- Monthly Profit: ₹40,000–₹1.2 lakh depending on demand
- ROI Timeline: 12–18 months
Dessert businesses often see fast returns due to low preparation costs and strong year-round demand.
Royalty & Ongoing Charges
Apsara generally charges a royalty on monthly sales.
Franchisee handles:
- Rent and electricity
- Staff salaries
- Inventory replenishment
- Local marketing and maintenance
Expenses remain manageable compared to many food brands.
Support Provided by Apsara Ice Cream
- Store design and setup guidance
- Staff and operations training
- Product supply chain support
- Branding and promotional assistance
- Operational manuals and quality standards
- Pre-launch and ongoing support
Who Should Invest in an Apsara Franchise?
- Investors with ₹10–20 lakh capital
- Entrepreneurs looking for a simple, low-maintenance food business
- Individuals with access to small commercial spaces
- First-time business owners entering the dessert/QSR sector
Risks & Challenges
- Requires strong demand and consistent footfall
- Competition from other ice cream brands
- Seasonal dips in colder months
- Freezer maintenance and electricity costs
- Quality must stay consistent to maintain repeat customers
How to Apply for an Apsara Ice Cream Franchise
- Submit franchise enquiry with outlet details
- Company evaluates location feasibility
- Sign franchise agreement and pay fee
- Complete interiors and equipment installation
- Hire and train staff
- Launch outlet with brand guidance
Conclusion
Apsara Ice Cream offers a low-to-moderate investment franchise opportunity with ₹12–20 lakh for most outlets. With its strong customer base, natural flavour positioning and simple operations, it is a promising business for entrepreneurs seeking a dessert-focused brand. A well-located Apsara store can deliver stable profits and quick ROI.