By Saksham Arora Chhaswala is a fast-growing Indian beverage brand known for its traditional dairy drinks like chaas, lassi, flavoured milk and milk-based refreshers. With increasing demand for healthy and hygienic beverage options, Chhaswala has expanded rapidly across many Indian cities. Its affordable pricing and small-format outlet model make it attractive for first-time entrepreneurs.
In this article, we will explain the real investment required, cost breakdown, space needs, profit potential, and whether a Chhaswala franchise is suitable for you.
About the Chhaswala Brand
Chhaswala focuses on fresh, hygienic and affordable dairy-based beverages. The menu mainly includes different flavours of chaas, lassi, milkshakes and seasonal drinks. The brand targets daily walk-in customers, especially during summer seasons, office hours and evening time. Its simple operations, limited menu and fast service model help maintain low operating complexity for franchise owners.
Is Chhaswala a Franchise or Company-Owned Model?
Chhaswala operates under a Franchise-Owned, Franchise-Operated (FOFO) model. Entrepreneurs can invest and run their own outlets under the Chhaswala brand.
The company provides branding, recipes, training, operational guidance and raw material supply support, while the franchise owner manages daily store operations, staff, rent and local compliance.
Total Chhaswala Franchise Cost in India
The total investment required to open a standard Chhaswala outlet usually ranges between ₹15 lakh to ₹16 lakh.
For investors opting for larger territory or multi-unit formats, the investment may go up to ₹70 lakh to ₹90 lakh depending on the number of outlets and city category.
The final cost depends on store size, location, rental cost and interior standards.
Chhaswala Franchise Cost Breakdown
Here is a realistic breakdown of where the money usually goes:
- Franchise Fee: ₹2.5 lakh
- Store Interior & Fit-Out: ₹8 lakh to ₹10 lakh
- Equipment & Refrigeration Units: ₹3 lakh to ₹4 lakh
- Initial Raw Material & Packaging Stock: ₹1 lakh to ₹2 lakh
- Licenses, POS & Registrations: ₹50,000 to ₹1 lakh
- Working Capital Reserve: ₹2 lakh to ₹3 lakh
- Security Deposit / Shop Advance: As per location
Together, these costs place the total setup investment close to the ₹15–16 lakh range in most cases.
Space & Location Requirement
Chhaswala outlets generally require 200 to 300 square feet of space.
The best locations include:
- Busy market streets
- Commercial office areas
- Near colleges and coaching centers
- High-footfall residential zones
Easy visibility, walk-in flow and steady daytime traffic are critical for good daily sales.
Chhaswala Franchise Profit Margin & ROI
A well-managed Chhaswala outlet can generate:
- Monthly Revenue: ₹3 lakh to ₹7 lakh
- Net Profit Margin: 18% to 25%
This gives an estimated monthly profit of ₹55,000 to ₹1.5 lakh, depending on location and footfall.
The expected return on investment (ROI) period usually ranges between 12 to 24 months.
Chhaswala Franchise Royalty & Ongoing Charges
Chhaswala charges a one-time franchise fee during setup. Ongoing expenses include rent, electricity, refrigeration costs, staff salary, raw material procurement, routine maintenance and local taxes.
A small royalty or revenue-sharing charge may apply based on agreement terms.
Support Provided by Chhaswala
Chhaswala provides strong franchise support, which includes:
- Store layout and interior guidance
- Beverage recipes and preparation training
- Raw material sourcing support
- Equipment and refrigeration guidance
- Staff training and SOPs
- Marketing and launch support
- Quality control and hygiene standards
However, daily operational performance and cost management remain the responsibility of the franchise owner.
Who Should Invest in a Chhaswala Franchise?
A Chhaswala franchise is suitable for individuals who:
- Have capital availability of ₹15–20 lakh
- Want to enter the fast-growing beverage segment
- Can manage a small retail food outlet
- Are ready for active business involvement
- Prefer a simple menu with quick daily sales
It is not suitable for people looking for passive income without day-to-day management.
Risks & Challenges to Consider
Even with a growing brand, some challenges must be considered:
- Demand depends heavily on seasonal and weather conditions
- Perishable raw materials like milk require careful handling
- Electricity and refrigeration costs can be high
- Strong competition from local drink vendors
- Sales depend largely on location and daily footfall
Proper planning, strict hygiene and cost control are essential for long-term profitability.
How to Apply for a Chhaswala Franchise
Interested investors can apply through:
- Chhaswala’s official franchise enquiry platform
- Direct contact with the company’s franchise development team
- Authorized franchise consultants
After application, location evaluation, financial screening and agreement signing are completed before final approval.
Conclusion
The Chhaswala franchise in India is a mid-investment beverage business backed by a rapidly growing brand and rising demand for hygienic dairy drinks. With a total investment ranging from ₹15 lakh to ₹16 lakh, and scalable multi-unit options for larger investors, it offers a practical opportunity in the beverage retail segment. Strong brand positioning, everyday consumption potential and simple operations make it appealing. However, success depends mainly on location choice, weather impact, cost control and consistent product quality. For hands-on entrepreneurs seeking a manageable F&B business, Chhaswala can be a profitable long-term venture.