By Saksham Arora Keventers was founded in 1925 in Delhi as a milkshake and dairy-based drink brand and has since grown into a popular premium milkshake and beverage chain across India. Known for thick, indulgent shakes, cold coffees, smoothies, bespoke beverages and desserts, Keventers blends nostalgia with modern café appeal. As demand for branded beverage destinations increases in urban and semi-urban areas, many entrepreneurs explore opening a Keventers franchise. This article explains the franchise model, investment cost, cost structure, space requirements, profitability and how to operate a Keventers outlet in India.
About the Keventers Brand
Keventers specialises in milkshakes, cold brew coffees, fruit smoothies, dessert-inspired shakes, lassis, iced teas and other beverage innovations. The brand emphasises quality ingredients, creative flavour combinations and an engaging café experience. Customers associate Keventers with premium shakes and a relaxed ambience. Because the brand emphasises consistent product quality and presentation, franchise partners must follow standardised recipes, training protocols and service guidelines.
Is Keventers a Franchise or Company-Owned Model in India?
Keventers operates through a franchise/retail partner model that allows entrepreneurs to open branded franchise outlets in approved locations.
Outlet formats include:
- Standard Keventers Café (Full Menu) – dine-in + takeaway focus
- Express / Counter Format – compact offerings with takeaway emphasis
- Mall / Food Court Outlet – kiosk or smaller stall in high-footfall zones
All franchisees operate under brand standards for quality, menu, décor and service.
Total Keventers Franchise Investment Cost in India
Investment depends on outlet size, format, city and location. Typical investment ranges are:
- Express / Counter Format: ₹15 lakh – ₹25 lakh
- Standard Café Outlet: ₹25 lakh – ₹45 lakh
- Mall / Food Court Franchise: ₹20 lakh – ₹40 lakh
Most franchise partners begin with a ₹25 lakh – ₹45 lakh investment for a standard beverage café in a busy urban or commercial area.
Keventers Franchise Cost Breakdown
- Franchise / Brand Onboarding Fee: ₹4 lakh – ₹8 lakh (one-time)
- Store Interiors & Fit-Out: ₹7 lakh – ₹18 lakh
- Beverage & Kitchen Equipment: ₹3 lakh – ₹8 lakh
- Display Counters & Seating: ₹2 lakh – ₹5 lakh
- Initial Raw Materials & Inventory: ₹2 lakh – ₹4 lakh
- POS & Billing System: ₹50,000 – ₹1 lakh
- Signage & Branding: ₹1 lakh – ₹2 lakh
- Staff Training & Onboarding: ₹50,000 – ₹1 lakh
- Working Capital: ₹2 lakh – ₹6 lakh
- Rental Deposit: Depends on city and location
Store interiors and beverage equipment form the bulk of the investment because café ambience and consistent product preparation are central to the brand experience.
Space & Location Requirement
- Express / Counter Format: 150 – 300 sq ft
- Standard Café Outlet: 300 – 800 sq ft
- Mall / Food Court Outlet: 250 – 500 sq ft
Ideal locations include high streets, neighbourhood markets, malls, office complexes, near educational institutions and transit hubs with strong footfall.
Profit Margin & ROI for Keventers Franchise
Beverage outlets often generate frequent repeat visits due to daily drink habits and social outings.
- Net Profit Margin: 15% – 28% depending on menu mix and pricing
- Monthly Revenue Potential: ₹3 lakh – ₹10 lakh+ depending on location and outlet size
- ROI Timeline: 18 – 30 months after steady customer flow establishes
Special menu items, seasonal flavours and combos help lift average order value and overall sales.
Royalty & Ongoing Charges
Keventers franchise partners are responsible for ongoing costs such as:
- Royalty / Brand Fee: a monthly percentage of gross sales
Additionally: - Rent and utilities
- Staff salaries
- Inventory replenishment
- Local marketing
Brand quality audits help ensure product consistency, service standards and hygiene.
Support Provided by Keventers
- Guidance on store layout and interiors
- Standardised recipes and training manuals
- Staff training on beverage preparation and customer service
- POS and operational support
- Branding, packaging and launch promotional materials
This support helps franchise partners maintain consistent quality and customer experience.
Who Should Invest in a Keventers Franchise?
- Entrepreneurs with ₹15 lakh – ₹45 lakh investment capacity
- People passionate about food and beverage retail
- Investors targeting high-footfall urban and semi-urban zones
- Retail operators seeking lifestyle F&B formats
This model suits partners focused on repeat visits and everyday pleasure purchases.
Risks & Challenges
- Competition from local cafés and global chains
- Seasonal fluctuations in demand
- Staff hiring and retention challenges
- Rent pressure in premium zones
Nevertheless, the popularity of shakes and speciality beverages drives frequent visits.
How to Apply for a Keventers Franchise
- Prepare your business profile with financial details
- Identify a location with high footfall and visibility
- Submit franchise application with space and investment details
- Brand evaluates feasibility and partner capability
- On approval, sign franchise agreement
- Complete store setup, equipment installation and staff training
- Launch the outlet with brand support and promotional activity
Once operational, your outlet serves beverage lovers with shakes, smoothies and cold drinks.
Conclusion
Keventers franchise offers a promising opportunity in India’s expanding beverage and café segment. With investment typically ranging from ₹15 lakh to ₹45 lakh depending on outlet size, location and format, franchise partners can benefit from rising demand for quality milkshakes, cold brews and speciality drinks. For entrepreneurs focused on lifestyle beverages and repeat customer engagement, a Keventers franchise provides a compelling long-term business opportunity.
Radhika