By Saksham Arora The toy industry in India gets stronger with each passing year. Parents want safe toys that will support learning and creativity. For the retailers, they like to have good suppliers who offer high quality products at low cost. Many Indian toy companies are now developing toys of international standards as per the need of Indian families. In 2025, a number of Indian manufacturers dominate the market where innovation, safety practices, and wide product ranges are adopted.
Here this article brings you the best 10 top leading toy manufacturers in India in 2025. It brings out the unique signature or what makes each company special or stealing the limelight. If you are a parent, a retailer or a business researcher, this guide will give you insight into the toughest and most powerful companies in the Indian toy market today.
Why the Indian Toy Market is Growing?
The Indian toy industry is growing rapidly because more parents are concerned about early childhood development and safe play. Many people now prefer high quality educational toys as opposed to mere disposable toys. The industry also benefits from the increase of income levels, the fast expansion of cities, and the government programs promoting local manufactures.
Local companies are now producing toys which are on the international quality mark. Many factories have advanced machines and certified production processes. They also design toys that help children to improve their problem solving capabilities, creativity, memory, and motor skills.
1. Funskool India Ltd.
Funskool is one of the trusted and most popular toy brands in India. The company makes board games, puzzles, role play sets, construction toys, action figures and licensed cartoon character toys. Funskool has modern manufacturing units at Goa and near Chennai. The company sells its products in over four thousand stores throughout the country.
Funskool is based on creativity, safety and affordability. Many families make this choice because it has so many different toys for children of all ages.
2. Micro Plastics Pvt. Ltd.
Micro Plastics is a leader in contract manufacturing and supply to global toy companies. It manufactures electronic toys, mechanical toys, outdoor toys and plush toys. The company controls every step of production including design, molding, assembly, and packaging.
Micro Plastics exports a large amount of toys and collaborates closely with international brands. Its strong quality control systems and high-volume production capacity help it come at the helm of the Indian toy industry in the year 2025.
3. Simba Toys India Pvt. Ltd.
Simba Toys India works as part of a global toy group. The company sells dolls, plush toys, toy vehicles, creative kits and outdoor toys and role play products. It also designs toys with the spirit of Indian culture and Indian kid’s behaviour.
Simba knows what Indian buyers are looking for. It gives safe toys with a build quality and offers competitive prices. This balance makes Simba one of the leading toy brands in the country.
4. Tripple Ess Toys Pvt. Ltd.
Tripple Ess Toys is focused on education and creative play toys. It makes activity kits, modeling clay sets, craft kits, and toys that can serve preschool learning. All products are made with non-toxic materials and strict safety guidelines.
Schools, hobby centers, and parents trust Tripple Ess because it focuses on learning through play, as well as childhood development skills such as creativity and hand coordination.
5. Plastech International Pvt. Ltd. (Buddyz)
Plastech International, also known by the brand name Buddyz, produces building blocks, construction toys, DIY kits, action figures and puzzles. Many children enjoy Buddyz toys because they encourage imagination and problem solving.
The company makes strong and durable plastic toys for many age groups. Parents looking for educational building sets often turn to Buddyz products.
6. Toy Zone Impex Pvt. Ltd.
Toy Zone is one of the best manufacturers of ride-on toys in India. It became well-known for its Magic Cars and other outdoor play items. The company also manufactures low-cost indoor and outdoor toys for small children.
Toy Zone has a vast distribution network in the big cities and also in villages. It appeals to parents who would like fun and active play options at reasonable prices.
7. Masoom Playmates Pvt. Ltd.
Masoom Playmates is one of the most ancient toy companies in India. It started in 1942 with simple tin toys and later branched out for dolls, baby products, learning toys, ride-ons and the list goes on. Today it produces over four hundred different products.
Parents like Masoom because they combine traditional craftsmanship with modern safety standards. The brand is famous for trusted quality and lower price.
8. Aditi Toys Pvt. Ltd.
Aditi Toys is based in Gujarat and manufactures puzzles, rattles, musical toys, pull along toys, baby development toys and activity kits. Its toys are focused on brain development, strengthening memory, creativity and also hand movement skills.
Bright designs, safe materials, and learning-based play make Aditi Toys a great choice for infants and preschoolers. It distributes toys throughout India and internationally.
9. WinMagic Toys Pvt. Ltd.
WinMagic’s focus is on low-cost toys for everyday play. It makes plush toys, outdoor toys, bubble toys, novelty items, and fun toys that are light. The company knows the needs of cash-strapped families living in small towns.
WinMagic offers colorful and entertaining toys without sacrificing anything. It is still one of the most accessible brands to children in all sections of India.
10. Clever Cubes LLP
Clever Cubes creates puzzles, flashcards, STEM sets, skill development games and brain development kits. It has a focus on learning and cognitive growth. Many teachers, schools and parents have faith in Clever Cubes as structuring learning tools.
The company helps children improve focus, memory, reasoning, and creativity. Clever Cubes are one of the fastest-growing educational toy manufacturers in India.
Why These Companies Lead the Market
These manufacturers dominate the Indian toy industry for several reasons:
- They follow strict safety and material standards as well as non-toxic plastics and child safe designs
- They construct toys for all age classes from infants to teenagers
- They offer affordable pricing to all types of families
- They invest in research and creative development of products
- They support to learn through play along with entertainment
- They build up manufacturing inside India with powerful distribution networks
Conclusion
Today Indian toy manufacturers achieve strong growth, because they focus on safety, learning, creativity, and quality. Companies like Funskool, Micro Plastics, Simba Toys, Tripple Ess, Buddyz, Toy Zone, Masoom Playmates, Aditi Toys, WinMagic and Clever Cubes are the cream of the crop of Indian toy production today.
They create toys that help kids play, learn, discover, grow, and develop important life skills. As the industry continues to grow, these companies will certainly shape a bright future for the Indian toy market.