By Saksham Arora Chaayos was founded in 2012 in India and has rapidly grown into a popular tea café brand known for its chai-on-demand, Indian-style snacks, relaxed café vibe and friendly ambience. It attracts students, young professionals, families and chai lovers alike. Given the popularity of chai culture and demand for quick, affordable café-style tea, many entrepreneurs consider opening a Chaayos outlet. This article outlines the full franchise cost, setup requirements, potential profits, and whether a Chaayos franchise is right for you.
About the Chaayos Brand
Chaayos offers a variety of teas — chai, iced chai, masala chai, filter coffee, along with snacks, sandwiches, wraps, quick meals and desserts. Its brand identity combines Indian tea culture with modern café convenience. For franchise owners, Chaayos’s unique niche — affordable tea meets café ambience — helps attract daily customers, regulars, and repeat visitors throughout the day.
Is Chaayos a Franchise or Company-Owned Model?
Chaayos operates through a franchise-owned, franchise-operated model. Investors set up and run the café following Chaayos’s brand standards, menu guidelines, service norms, and operational processes. The company provides support for store design, training, supply-chain sourcing, and brand backing.
Total Chaayos Franchise Cost in India
Investment depends on store size and location. On average:
- Small Café / Kiosk: ₹20–30 lakh
- Standard Chaayos Café: ₹30–45 lakh
- Larger or Premium Café Outlet: ₹45–60 lakh
Most franchise partners fall in the ₹30–45 lakh range for regular setups.
Chaayos Franchise Cost Breakdown
- Franchise Fee: ₹3–6 lakh
- Interiors & Café Setup: ₹12–20 lakh
- Kitchen & Beverage Equipment: ₹5–10 lakh
- Furniture & Fixtures: ₹2–5 lakh
- Initial Raw Materials & Packaging: ₹1–2 lakh
- Branding, Signage & Launch Marketing: ₹1–2 lakh
- Staff Hiring & Initial Training: ₹50,000–₹1 lakh
- Working Capital: ₹2–4 lakh
- Rental Deposit: Depends on location and city
Total investment usually ranges between ₹30–45 lakh for a standard café.
Space & Location Requirement
- Kiosk or Small Outlet: 150–250 sq ft
- Standard Café: 300–500 sq ft
- Larger / Premium Outlet: 500–800 sq ft
Best locations are near colleges, offices, city busy streets, malls, high-footfall markets, or developed residential areas. Easy accessibility and good visibility help attract regular customers.
Chaayos Franchise Profit Margin & ROI
A well-managed Chaayos café typically earns:
- Monthly Revenue: ₹4–10 lakh depending on location, footfall and menu mix
- Net Profit Margin: 15%–25% after food cost, staff, rent and utilities
- Net Monthly Profit: ₹50,000–₹2 lakh or more in high-footfall outlets
Most cafés recover initial investment within 18–30 months, depending on performance.
Royalty & Ongoing Charges
Chaayos generally charges:
- A royalty percentage on monthly sales as per agreement
- A one-time franchise fee at start
Franchisee manages raw material purchases, staff wages, rent, utilities, maintenance and daily operations.
Support Provided by Chaayos
The company provides:
- Store layout and setup guidelines
- Beverage and food preparation training
- Approved vendors for raw materials and supplies
- Branding and signage support
- Launch support and promotional guidance
- Operational audits to maintain quality and standards
This helps new operators manage cafés smoothly while maintaining brand consistency.
Who Should Invest in a Chaayos Franchise?
This franchise suits:
- Investors with ₹30–45 lakh ready for investment
- People interested in café or foodservice business focused on tea and snacks
- Entrepreneurs located near colleges, offices, or urban markets with good footfall
- Individuals ready to actively manage daily operations and customer service
It is less suited for someone looking for passive income or expecting overnight success.
Risks & Challenges
- Heavy dependence on customer footfall — slow days affect revenue
- Intense competition from local tea shops, cafés and quick-service chains
- Maintaining consistency in taste, hygiene and service quality
- Managing perishable inventory and avoiding wastage
- Costs for rent and utilities may be high in prime locations
Good product quality, customer service, and cost control are essential to reduce these risks.
How to Apply for a Chaayos Franchise
- Submit a franchise enquiry with your proposed location and investment capacity
- Provide details about available space, finances and business plan
- Undergo site evaluation and approval by Chaayos team
- Sign franchise agreement after approval
- Complete store interior, kitchen setup, fittings and equipment installation
- Hire and train staff as per Chaayos guidelines
- Launch café and begin operations under brand support and supervision
Conclusion
Chaayos offers an attractive opportunity for entrepreneurs aiming to tap into India’s growing café and tea-culture market. With an investment of around ₹30–45 lakh for a standard outlet and strong brand backing, it provides good scope for stable income and growth. Success depends on picking the right location, delivering consistent quality, and managing costs efficiently. For hands-on operators in busy areas, a Chaayos franchise can become a profitable and sustainable business venture.