By Saksham Arora The Frozen Bottle was founded in 2012 in Delhi and has grown into a recognizable fast-casual dessert and shake brand in India. Known for its chilled desserts, thick shakes, waffles, sundaes and quick-service snacks, The Frozen Bottle appeals to youth, families and dessert lovers across cities. With increasing demand for affordable branded dessert outlets, many entrepreneurs consider opening a Frozen Bottle franchise. This article outlines the typical investment, setup costs, profit potential and whether a Frozen Bottle outlet can be a smart business move.
About the Frozen Bottle Brand
The Frozen Bottle offers a variety of products — shakes, ice creams, sundaes, waffles, fries, burgers and quick snacks. Its USP lies in youth-oriented menu, affordability, quick service and café-style ambiance. The brand caters to students, office-goers, young couples and families looking for a casual dessert or snack outing. Because of its simplified menu and quick turnover model, Frozen Bottle works well in both metropolitan and smaller urban centres.
Is Frozen Bottle a Franchise or Company-Owned Model?
Yes — Frozen Bottle operates via a franchise-owned, franchise-operated model. As a franchisee, you invest capital, set up the outlet as per brand standards, and handle operations. The company provides support in recipes, supply-chain, training, branding, and launch guidelines. Franchisee is responsible for staff, supplies, day-to-day management and local marketing.
Total Frozen Bottle Franchise Cost in India
- Small Takeaway / Kiosk Outlet: ₹12–18 lakh
- Standard Dessert Café (takeaway + limited seating): ₹18–28 lakh
- Large Café / Mall-Format Outlet (full menu, seating, décor): ₹28–40 lakh
Most launch-ready outlets require ₹15–30 lakh depending on city, outlet size and fit-out.
Frozen Bottle Franchise Cost Breakdown
- Franchise / Onboarding Fee: ₹3–5 lakh
- Interiors, Décor & Seating Setup: ₹5–10 lakh (chairs, tables, lighting, flooring, décor)
- Kitchen & Service Equipment (shake machines, freezers, mixers, grills, refrigeration): ₹4–7 lakh
- Initial Raw Materials, Consumables & Packaging: ₹1–2 lakh
- POS / Billing & Order Management Setup: ₹30,000–₹60,000
- Signage, Branding & Launch Marketing: ₹50,000–₹1 lakh
- Staff Hiring & Initial Training: ₹50,000–₹1 lakh
- Working Capital Reserve (first few months): ₹1–2 lakh
- Rental Deposit / Lease Advance (if shop is leased): varies by city and locality
A small-to-medium shop often begins operations with ₹15–22 lakh; larger outlets with full seating and menu require up to ₹35–40 lakh.
Space & Location Requirement
- Kiosk/Tiny Outlet: 150–250 sq ft (takeaway or walk-in orders)
- Small Café Outlet: 250–400 sq ft (limited seating + counter and service area)
- Full Café Outlet: 400–700 sq ft (seating area, kitchen/service zone, storage)
Best locations: near colleges, schools, offices, busy markets, multiplex or mall food courts, densely populated residential areas — any place with high footfall and demand for quick eats.
Frozen Bottle Profit Margin & ROI
- Gross Margin on Food Items: 35%–45% depending on menu mix and cost control
- Net Profit Margin after expenses (rent, staff, utilities, raw materials): 18%–28% for steady-outlet in good location
- Monthly Profit: ₹50,000–₹1.5 lakh depending on footfall, size and operation efficiency
- Break-even / ROI Timeline: 12–20 months in most average locations; 8–14 months possible in high footfall areas
Demand for desserts, shakes and casual fast food tends to remain fairly stable, giving potential for repeat customers and consistent sales.
Royalty & Ongoing Charges
Frozen Bottle typically charges a royalty or franchise-royalty fee based on monthly sales or as per agreement. Franchisee manages:
- Rent and utilities
- Staff salaries
- Raw material replenishment
- Maintenance of kitchen and service equipment
- Local promotions or offers (if initiated locally)
Because overheads are moderate and raw material cost is relatively low compared to full-meal restaurants, maintaining profitability is manageable with good volume.
Support Provided by Frozen Bottle
As a franchise partner you receive:
- Complete store layout and interior design guidance
- Kitchen and service equipment checklist and setup assistance
- Supply-chain support for raw materials and packaging
- Staff training for service, hygiene, billing and customer care
- Brand identity, marketing assets, standard menu and recipes
- Pre-launch and launch support including guidance for local marketing and store operations
This support helps even first-time entrepreneurs to start operations with reduced risk and standard quality norms.
Who Should Invest in a Frozen Bottle Franchise?
Best suited for:
- Investors with ₹15–30 lakh ready for initial setup
- Individuals who have or can secure small-to-medium retail space in busy areas
- Entrepreneurs interested in quick-service food business with manageable operational load
- People keen to work hands-on (service, staff management, operations) and deliver consistent quality
Frozen Bottle works well for both first-time business owners and experienced restaurateurs looking for a compact dessert/fast-food brand.
Risks & Challenges
- Much depends on footfall — low traffic area can lead to poor sales
- Competition from local snack shops, street vendors, café chains and home-delivery services
- Food quality and hygiene must be strictly maintained — ice-cream and shakes are sensitive to quality lapses
- Seasonal fluctuations in demand — cold-beverages may see dips in colder months unless menu adapts
- Rent and utilities can eat into margins if not controlled carefully
Careful location selection, strong hygiene control, consistent product quality and lean operations help mitigate these risks.
How to Apply for a Frozen Bottle Franchise
- Submit franchise enquiry with proposed location, investment capacity and expected outlet size
- The brand conducts location and demand feasibility assessment
- On approval, sign franchise agreement and pay required fee
- Complete shop interior, kitchen & service equipment setup, hire and train staff
- Procure initial raw material stock and sign supply-chain contract with brand
- Launch outlet under Frozen Bottle brand and begin operations
Conclusion
Frozen Bottle offers a promising fast-food and dessert franchise opportunity in India, with a relatively modest investment of ₹15–30 lakh and potential for quick returns. Given growing demand for affordable, modern dessert and snack joints — especially among youth, students and working crowd — a well-located Frozen Bottle outlet can deliver stable profits and steady growth. For entrepreneurs ready to manage operations and quality, this brand presents a practical and rewarding business option.