By Saksham Arora Cult Fit (stylised as cult.fit) was founded in 2016 in Bengaluru and has grown into one of India’s leading fitness and wellness brands. Known for group fitness workouts, modern gym spaces and app-based class bookings, cult.fit has built a strong presence across major cities. As the fitness industry expands, many entrepreneurs explore partnering with the brand. This article explains the franchise model, total investment, cost structure, space requirements, profits and how to open a Cult Fit centre in India.
About the Cult Fit Brand
Cult Fit offers a mix of strength training, yoga, boxing, HRX workouts, dance fitness and personal training. Members book sessions through the cult.fit app, which provides convenience and consistent demand for centres. The brand focuses heavily on quality trainers, premium equipment and uniform workout experiences. Because of this, partners must follow strict guidelines for layout, safety and service.
Is Cult Fit a Franchise or Company-Owned Model in India?
Cult Fit offers a partner-based centre model, similar to a franchise but managed with stricter controls.
You cannot open a simple retail franchise like a food outlet.
What Cult Fit allows:
- Cult Fit Centre Franchise – complete centre owned by a partner
- Cult Pass Network Partner – an existing gym ties up with cult.fit
Both models require operations to follow Cult Fit’s standards for branding, equipment and programming.
Total Cult Fit Franchise Investment Cost in India
The total investment depends on the type of centre and city. Typical investment ranges:
- Standard Cult Fit Centre: ₹70 lakh – ₹1.25 crore
- Premium Large Centre: ₹1.25 crore – ₹2 crore+
Most new partners fall in the ₹70 lakh – ₹1.25 crore bracket for an urban centre.
Cult Fit Franchise Cost Breakdown
- Franchise / Partner Fee: ₹10–15 lakh
- Interiors, Flooring & Construction: ₹15–25 lakh
- Gym Equipment & Machines: ₹40–60 lakh
- Technology, POS & Software Setup: ₹1–2 lakh
- Pre-launch Marketing & Branding: ₹1–3 lakh
- Working Capital: ₹10–15 lakh
- Rental Deposit: varies by location
Equipment and interiors make up the bulk of the investment because Cult Fit centres must meet premium standards.
Space & Location Requirement
- Standard Centre: 3,000 – 5,000 sq ft
Ideal locations include premium residential zones, commercial clusters, malls or tech parks. High visibility and easy access increase membership growth.
Profit Margin & ROI for Cult Fit Franchise
Fitness centres generate income through memberships, personal training, group sessions and renewals.
- Net Profit Margin: 20% – 30%
- Monthly Revenue (average range): ₹8 lakh – ₹20 lakh depending on the city
- ROI Timeline: 24 – 36 months
Once memberships scale, fitness centres usually show stable monthly profits.
Royalty & Ongoing Charges
Cult Fit typically charges ongoing brand fees, which may be fixed or a percentage of sales depending on agreement.
Partners must handle:
- Rent and utilities
- Staff and trainer salaries
- Equipment maintenance
- Local marketing
The company conducts periodic quality checks to ensure all centres follow Cult Fit standards.
Support Provided by Cult Fit
- Assistance in centre layout and architectural design
- Staff and trainer training
- Equipment and vendor guidelines
- Marketing and launch support
- Integration with the cult.fit app for bookings and membership management
This makes it easier for new operators to run the centre smoothly.
Who Should Invest in a Cult Fit Franchise?
- Investors with ₹70 lakh+ capital
- Entrepreneurs experienced in service or wellness businesses
- People ready to manage staff and daily operations
- Operators in metro or tier-2 high-income cities
This model suits those who want a branded fitness business with long-term potential.
Risks & Challenges
- High initial investment
- Competition from other fitness chains
- Staff hiring and retention
- Rent pressure in premium locations
- Revenue depends on consistent membership numbers
Still, Cult Fit’s strong branding and app-based system give partners a steady flow of potential customers.
How to Apply for a Cult Fit Franchise
- Share your business profile and financial capability
- Provide details of proposed location and property size
- Cult Fit reviews feasibility and investment readiness
- After approval, sign the agreement and begin centre construction
- Install equipment, train staff and prepare launch plan
- Open the centre with marketing support from the brand
Once operational, bookings and memberships flow through the cult.fit app.
Conclusion
Cult Fit offers a structured fitness-centre partnership model rather than a simple franchise. With investment ranging from ₹70 lakh to ₹1.25 crore or more, entrepreneurs can operate a branded, high-quality fitness club backed by strong demand and modern technology. For investors passionate about the wellness industry and ready to manage daily operations, Cult Fit provides a reliable long-term business opportunity.