By Saksham Arora Detailing Devils was founded in 2016 and has quickly grown into one of India’s leading car-detailing and vehicle-care brands. Known for services like ceramic coating, paint protection film (PPF), full exterior/interior detailing, and premium car-care treatments, it serves car owners who want high-quality protection and maintenance. With rising car ownership and growing demand for professional car care, many entrepreneurs are now looking at Detailing Devils as a promising franchise opportunity. This article lays out the required investment, setup details, profit potential, space needs, and whether this franchise is a suitable fit for you.
About the Detailing Devils Brand
Detailing Devils provides a full spectrum of car-care services: wash and detailing, exterior polish, ceramic or graphene coatings, PPF, interior cleaning, upholstery care, paint correction, and premium protection packages. The brand is associated with quality, professional service standards, trained technicians, and a broad service menu — which helps attract both everyday car owners and premium-segment customers. As brand recall grows across cities, franchise centres benefit from built-in trust and a ready customer base.
Is Detailing Devils a Franchise or Company-Owned Model?
Detailing Devils runs on a franchise-owned, franchise-operated (FOFO) model — or a co-ownership/partner model depending on the format. That means you, as investor, either own and operate the studio, or invest as a partner, while following the company’s setup and operating guidelines. The company supports with technical training, standard operating procedures, branding, and supply-chain for coatings and care materials.
Total Detailing Devils Franchise Cost in India
Investment depends on the model and services planned. Broadly:
- Smaller / Basic Detailing Studio: ₹20–25 lakh
- Standard Full-Service Car Detailing Studio: ₹30–40 lakh
- Premium / Full-Fledged Detailing + PPF + Coating Studio: ₹35–45 lakh
Some co-ownership / revenue-sharing formats allow entry starting at lower investment (see below).
Detailing Devils Franchise Cost Breakdown
Typical cost components include:
- Franchise Fee / Onboarding: ₹3–8 lakh
- Interior & Bay Setup (workshop space, flooring, ventilation, lights): ₹10–18 lakh
- Equipment & Tools (wash, polish machines, coating gear): ₹4–8 lakh
- Initial Inventory (coating materials, chemicals, cleaning agents): ₹2–4 lakh
- Marketing, Signage & Launch Kit: ₹1–2 lakh
- Staff Hiring & Initial Training: ₹50,000–₹1.5 lakh
- Working Capital Reserve: ₹2–4 lakh
- Rental Deposit / Advance (shop lease): depends on location and city
Depending on size and offerings, total setup typically ends up around ₹30–40 lakh, with premium setups needing up to ₹35–45 lakh.
Space & Location Requirement
- Minimum Recommended Shop Area: 1,500–2,000 sq. ft which includes detailing bays, indoor workspace, wash area, storage and customer waiting area.
- For smaller or limited-service studios: 800–1,200 sq. ft may work (for basic wash/detailing services)
Best locations are commercial zones, industrial areas, areas with high vehicle density (near highways, residential colonies with many cars, or near automobile service hubs). Visibility and ease of vehicle access are key.
Detailing Devils Franchise Profit Margin & ROI
Typical earnings vary based on service mix, location, and business volume. Approximate figures:
- Monthly Revenue (when well-occupied): ₹6–12 lakh depending on number and type of jobs (basic wash, coating, PPF, detailing)
- Net Profit Margin after costs: 35%–55% (depending on how many high-margin services — coatings, PPF — are done)
- Net Monthly Profit: ₹1–3 lakh or more for studios with steady demand and premium services
Many franchisees tend to recover their initial investment within 12–24 months, provided they achieve consistent vehicle volume and manage costs well.
Royalty & Ongoing Charges
Under the franchise agreement you may pay:
- A one-time franchise fee / onboarding fee
- Monthly royalty or fixed fees (depending on franchise agreement, sometimes applicable after initial few months)
As operator you need to cover operational costs including rent, utilities, staff salaries, equipment maintenance, consumables, inventory replenishment, and marketing.
Support Provided by Detailing Devils
The brand supports franchise partners by offering:
- Detailed workshop layout and design guidelines for bays, wash areas and detailing space
- Technical training for staff: painting, coating, cleaning, detailing, safe chemical handling, equipment usage
- Supply-chain access for quality coatings, PPF material, cleaning chemicals, protective gear — often at negotiated rates
- Marketing and brand support, including digital presence, promotional material, standard pricing lists, and customer service protocols
- Operational SOPs, billing systems, CRM tools or software support to track bookings, jobs, payments, and inventory
This support helps even first-time entrepreneurs in car-care business to run smooth, professional operations from day one.
Who Should Invest in a Detailing Devils Franchise?
This opportunity suits:
- Entrepreneurs with ₹30–45 lakh capital ready to invest in auto-care business
- Individuals interested in automobile care and customer service
- People located in cities or towns with a growing car population, premium car owners, or high vehicle density
- Investors willing to manage daily operations, staff, quality control, and customer service
It may not suit those expecting passive income without involvement — success depends on active management and good service standards.
Risks & Challenges
- Demand may fluctuate — during off-seasons or slow periods cars may remain unserviced, reducing income
- Dependence on quality — poor detailing or service complaints can affect brand reputation and repeat customers
- High initial setup cost and working-capital requirement — you must manage cash flow carefully
- Need for trained, reliable staff because detailing and coating work require skill and precision
- Strong competition from local garages, small car-wash shops, and independent detailers
Proper service quality, consistent standards, and good customer service are essential to overcome these risks.
How to Apply for a Detailing Devils Franchise
- Submit a franchise enquiry with the brand, sharing proposed city, location and investment capacity
- Company evaluates proposed location, vehicle-density, potential demand and feasibility
- On approval, sign franchise agreement (FOFO or co-ownership/partner model)
- Set up workshop space according to brand design and guidelines
- Install required equipment, get initial stock and supplies (coatings, cleaning agents, etc.)
- Hire and train staff with the company’s training module
- Launch studio under Detailing Devils branding and begin operations
Conclusion
Detailing Devils offers a strong opportunity in India’s growing automotive-detailing market. With upfront investment around ₹30–45 lakh depending on scale, and a service-oriented, high-margin business model, it can become a profitable venture if executed properly. The success depends on good location, consistent service quality, demand for premium car care, and efficient operations. For investors ready to work hands-on and deliver quality, Detailing Devils franchise can be a promising long-term business.