By Saksham Arora Fruitbae was founded in 2019 as a modern quick-service brand focused on fresh fruit bowls, smoothies, juices, health bites and wellness-oriented snacks. The concept quickly gained popularity among health-conscious consumers, students and young professionals for its fresh, natural offerings and Instagram-worthy presentation. With increasing demand for healthier food alternatives, many entrepreneurs are exploring Fruitbae franchise opportunities. This article explains the franchise model, investment cost, cost breakdown, space requirements, profitability and how to operate a Fruitbae outlet in India.
About the Fruitbae Brand
Fruitbae positions itself as a fresh-food café emphasising natural fruit bowls, smoothies, cold-pressed juices, açaí and pitaya bowls, salads and light snacks. The brand appeals to customers looking for nutritious, refreshing options — especially in urban centres with active lifestyles. Because Fruitbae focuses on freshness, quality ingredients and visual appeal, franchise partners must follow strict operational standards, ingredient sourcing practices and service guidelines to ensure consistency across all outlets.
Is Fruitbae a Franchise or Company-Owned Model in India?
Fruitbae operates through a franchise/partner model allowing independent entrepreneurs to open branded outlets in approved locations.
Available formats include:
- Standard Fruitbae Café Outlet – full menu with dine-in and takeaway
- Express / Kiosk Format – compact fruit counter for high footfall spots
- Mall / Food Court Outlet – smaller footprint with limited seating
All franchise outlets are owned and operated by partners who must adhere to the brand’s menu, quality and service protocols.
Total Fruitbae Franchise Investment Cost in India
The total investment depends on store size, format and city. Typical investment ranges include:
- Express / Kiosk Outlet: ₹10 lakh – ₹18 lakh
- Standard Café Outlet: ₹18 lakh – ₹30 lakh
- Mall / Food Court Outlet: ₹20 lakh – ₹35 lakh
Most franchise partners begin with a ₹18 lakh – ₹30 lakh investment for a standard Fruitbae café in a busy urban or high-footfall neighbourhood.
Fruitbae Franchise Cost Breakdown
- Franchise / Brand Fee: ₹3 lakh – ₹6 lakh (one-time)
- Store Interiors & Fit-Out: ₹5 lakh – ₹12 lakh
- Juice & Smoothie Equipment: ₹2 lakh – ₹5 lakh
- Display Counters & Seating: ₹2 lakh – ₹4 lakh
- Initial Stock (Fruits & Supplies): ₹2 lakh – ₹4 lakh
- POS & Billing System: ₹50,000 – ₹1 lakh
- Branding & Signage: ₹1 lakh – ₹2 lakh
- Staff Training & Onboarding: ₹50,000 – ₹1 lakh
- Working Capital: ₹2 lakh – ₹5 lakh
- Rental Deposit: Varies by city and location
Interior setup and equipment form the largest portion of the initial investment due to the need for fresh-food prep space and display counters.
Space & Location Requirement
- Express / Kiosk Outlet: 150 – 300 sq ft
- Standard Café Outlet: 300 – 800 sq ft
- Mall / Food Court Outlet: 250 – 500 sq ft
Ideal locations include high streets, busy markets, malls, office parks, transit hubs and neighbourhood cafes where footfall is high and customers seek healthier food options.
Profit Margin & ROI for Fruitbae Franchise
Healthy café models typically rely on frequent visits and repeat customers.
- Net Profit Margin: 15% – 25% depending on pricing and sales mix
- Monthly Revenue Potential: ₹2 lakh – ₹7 lakh+ depending on location and customer base
- ROI Timeline: 18 – 30 months after operations stabilise
Seasonal fruit specials, premium bowl options and beverages help boost average order value.
Royalty & Ongoing Charges
Fruitbae franchise partners are responsible for:
- Royalty / Brand Fee: a monthly share of gross sales
- Rent and utilities
- Staff salaries
- Inventory replenishment
- Local marketing expenses
Brand quality reviews help ensure consistent preparation, taste and hygiene across outlets.
Support Provided by Fruitbae
- Help with store layout and design
- Standardised menu and recipe guidelines
- Training on preparation and customer service
- POS and operational support
- Branding and promotional materials
This structured support helps partners deliver a consistent experience from day one.
Who Should Invest in a Fruitbae Franchise?
- Entrepreneurs with ₹10 lakh – ₹35 lakh investment capacity
- People passionate about health, wellness and food service
- Investors targeting urban, high-traffic areas
- Those looking for a modern café concept with lifestyle appeal
This model suits partners focused on repeat customer visits and everyday healthy options.
Risks & Challenges
- Competition from other healthy café brands
- Perishable inventory management
- Staff training and retention
- Seasonal demand variations
However, demand for fresh, healthy, convenience food options is rising steadily among urban customers.
How to Apply for a Fruitbae Franchise
- Prepare your business profile with financial details
- Identify a location with strong footfall and visibility
- Submit the franchise application with space and investment details
- Brand evaluates feasibility and investment readiness
- On approval, sign the franchise agreement
- Complete store fit-out, equipment installation and staff training
- Launch the outlet with brand support and marketing
Once operational, your outlet serves a variety of fresh fruit bowls, juices and healthy snacks.
Conclusion
Fruitbae franchise offers a promising opportunity in India’s growing healthy food and beverage segment. With investment typically ranging from ₹10 lakh to ₹35 lakh depending on outlet size and location, franchise partners can benefit from increasing demand for fresh, nutritious food choices. For entrepreneurs focused on lifestyle food concepts and repeat customer demand, Fruitbae presents a compelling long-term business opportunity.