By Saksham Arora Go Colors, founded in 2010 under Go Fashion (India) Ltd, is one of India’s fastest-growing women’s apparel brands specialising in leggings, palazzos, jeggings, trousers, and a wide variety of bottom-wear. The brand built its identity around extensive colour choices, comfort-oriented fabrics, inclusive sizing, and modern styles. With rising demand for organised retail fashion and women’s everyday wear, many entrepreneurs explore running a Go Colors franchise to take advantage of India’s expanding apparel consumption.
This article explains the Go Colors franchise model, investment requirements, detailed cost breakdown, space needs, profitability expectations and how to operate a Go Colors outlet in India.
About the Go Colors Brand
Go Colors focuses exclusively on women’s bottom-wear with a large product portfolio covering leggings, jeggings, palazzos, trousers, culottes, denim styles, formal bottoms, and seasonal fashion collections. The brand is known for offering more than 120+ colours along with strong fabric durability and comfort.
Franchise operators are expected to follow Go Colors’ standardised retail layout, display guidelines, merchandising cycles, inventory planning, and customer service protocols to ensure uniformity across all stores.
Is Go Colors a Franchise or Partnership Model in India?
Go Colors operates through a franchise-driven retail model that allows partners to open exclusive brand outlets in approved locations across India.
Typical Go Colors franchise formats include:
- Exclusive Brand Outlet (EBO) – full product assortment with trial rooms and standard retail layout
- Mall Outlet – smaller footprint positioned to maximise customer walk-ins
- High Street Store – designed for premium visibility and large-volume sales
All stores are owned and operated by franchise partners who follow brand standards for VM, inventory, customer engagement, billing systems and overall store ambience.
Total Go Colors Franchise Investment Cost in India
Investment varies based on the store format, city, outlet size, rental conditions and mall vs. high-street presence. Typical investment ranges include:
- Small Format / Compact Store: ₹20 lakh – ₹30 lakh
- Standard Exclusive Brand Outlet: ₹30 lakh – ₹45 lakh
- Premium High-Street or Mall Outlet: ₹40 lakh – ₹55 lakh
Most partners fall within the ₹30 lakh – ₹45 lakh bracket for a standard Go Colors store in a high-footfall commercial area, mall or urban neighbourhood.
Go Colors Franchise Cost Breakdown
A typical breakdown of total investment for launching a Go Colors outlet includes:
- Franchise / Brand Onboarding Fee: ₹1 lakh – ₹3 lakh (one-time)
- Store Interiors, Fixtures & Fit-Out: ₹10 lakh – ₹20 lakh
- Display Units, Shelving & Lighting: ₹3 lakh – ₹6 lakh
- POS, Billing & Retail Management Systems: ₹1 lakh – ₹2 lakh
- Initial Inventory & Stock Purchase: ₹5 lakh – ₹7 lakh
- Signage, Branding & Launch Collateral: ₹1 lakh – ₹3 lakh
- Staff Hiring & Training: ₹1 lakh – ₹2 lakh
- Working Capital (3–6 Months): ₹3 lakh – ₹6 lakh
- Rental Deposit: varies significantly by location
Visual merchandising fixtures, interiors and opening stock account for a major portion of total capital because Go Colors prioritises store aesthetics, colour presentation and smooth customer flow.
Space & Location Requirement
Typical space requirements for Go Colors include:
- Compact Store: 150 – 250 sq ft
- Standard Retail Outlet: 250 – 450 sq ft
- Mall Outlet: 200 – 350 sq ft
Best-performing locations include shopping malls, busy high streets, commercial markets, residential clusters, corporate corridors and women-centric shopping areas. Proximity to apparel stores, footwear shops, cosmetic outlets and lifestyle brands significantly boosts footfall.
Profit Margin & ROI for Go Colors Franchise
Go Colors performs well due to high repeat buying—women’s bottom-wear has year-round demand.
Typical profitability profile:
- Net Profit Margin: 20% – 30% depending on sales volume and cost control
- Monthly Revenue Potential: ₹5 lakh – ₹20 lakh+ based on location
- ROI Timeline: 18 – 30 months post-stabilisation
Higher margins are possible in premium malls, tourist zones and fashion-centric markets where customer turnover is strong.
Royalty & Ongoing Charges
Franchise partners typically manage:
- Royalty / Revenue Share: a percentage of monthly gross sales
- Rent and utility expenses
- Staff salaries and training
- Inventory replenishment
- Local promotions and discounts
- POS and maintenance charges
Regular audits, VM checks and operational reviews ensure every outlet maintains Go Colors’ standard of presentation and customer service.
Support Provided by Go Colors
Franchise partners receive structured support from Go Colors, including:
- Assistance with site selection and store approval
- Detailed store layout plan and interior design guidance
- Training programmes for staff on customer service and merchandising
- POS setup, SOP manuals and operational systems
- Opening stock planning and product replenishment guidance
- Marketing assets, launch activities and periodic merchandising updates
This structured onboarding process helps new operators achieve a smooth store launch and consistent business performance.
Who Should Invest in a Go Colors Franchise?
The Go Colors franchise is suitable for:
- Entrepreneurs with ₹20 lakh – ₹55 lakh investment capacity
- Individuals interested in fashion, apparel retail or women’s lifestyle products
- Investors targeting malls, shopping streets or dense residential hubs
- Retail operators seeking a stable, high-repeat-purchase business model
The model suits investors aiming for predictable footfall and demand, backed by an established national brand.
Risks & Challenges
- Competition from other women’s apparel and bottom-wear brands
- Seasonal dips during low retail periods
- High rental costs in premium markets
- Inventory planning challenges across size and colour categories
- Need for consistent staff training for customer engagement
Despite these risks, organised apparel retail continues to grow, and women’s bottom-wear remains a strong-performing category.
How to Apply for a Go Colors Franchise
- Prepare your business and financial profile
- Identify a location with high customer visibility
- Submit your franchise application with store details
- Brand reviews location feasibility and investment readiness
- On approval, sign the franchise agreement
- Begin store interiors, equipment installation and staff hiring
- Complete training and conduct pre-launch marketing
- Launch the store with Go Colors’ merchandising and operational support
Once operational, the outlet follows Go Colors’ retail model of inventory rotation, customer service, regular promotions and trend-driven stock updates.
Conclusion
A Go Colors franchise represents a compelling opportunity in India’s growing women’s fashion and apparel segment. With investment typically ranging from ₹20 lakh to ₹55 lakh, depending on format and city, franchise partners benefit from high repeat purchase behaviour, strong brand recall and a steady demand cycle. For entrepreneurs looking for a stable, fashion-focused retail business with national-level brand backing, Go Colors offers a strong long-term investment proposition.