By Saksham Arora More is a well-known neighborhood supermarket brand in India, offering daily essentials such as groceries, fresh fruits and vegetables, dairy products, packaged foods, and household items. Operated by More Retail, the brand focuses on convenience, value pricing, and strong local presence. Because of its everyday-use product mix and steady footfall, many small and mid-level investors search for the More franchise cost as a relatively stable retail business option in 2025.
About the More Retail Business Model
More operates in the organized food and grocery retail segment. Its stores are designed as neighborhood supermarkets rather than large hypermarkets. The business runs on high volume and low margins, making location efficiency, inventory management, and daily operations extremely important. More targets residential catchments where customers visit frequently for routine purchases.
Is More a Franchise Model?
Yes. More follows a franchise-operated store model in many locations.
Under this system:
- The franchise partner invests in store setup and working capital
- More Retail supplies products, branding, pricing systems, and backend support
- Store operations are run locally but under company guidelines
This model is meant for entrepreneurs who can actively manage daily retail operations.
More Franchise Cost in India
More is considered a mid-investment grocery franchise. The total investment typically ranges between ₹15 lakh and ₹35 lakh, depending on store size, city, and rental cost.
Detailed Cost Breakdown
- Franchise / Brand Fee: ₹2 lakh – ₹5 lakh (one-time).
- Store Interiors & Fixtures: ₹5 lakh – ₹10 lakh, including racks, counters, billing desk, lighting, and signage.
- Refrigeration & Equipment: ₹3 lakh – ₹7 lakh, covering chillers, freezers, weighing scales, and storage units.
- Initial Inventory: ₹5 lakh – ₹12 lakh, depending on SKU mix and store size.
- Licenses & Pre-Opening Expenses: ₹50,000 – ₹1.5 lakh (GST, shop act, FSSAI, utilities).
- Working Capital: ₹3 lakh – ₹6 lakh, for rent, staff salaries, electricity, and early operational buffer.
Space and Location Requirement
More supermarkets work best in residential neighborhoods.
Typical space requirement ranges from 600 to 1,500 sq ft.
Ground-floor locations with easy access, visibility, and nearby housing societies perform better than high-street luxury zones.
Royalty and Ongoing Charges
More usually follows a margin-sharing or revenue-sharing model rather than a heavy royalty structure.
Margins are pre-defined on different product categories, and pricing is centrally controlled to maintain uniformity. There is typically no high monthly royalty burden.
Profit Margin and Earnings Potential
Grocery retail offers stable but thin margins.
Typical performance indicators include:
- Gross margin: 10% – 15%
- Net profit margin: 3% – 6% after expenses
A well-located More store can achieve: - Monthly turnover: ₹15 lakh – ₹40 lakh
- Monthly net profit: ₹40,000 – ₹1.8 lakh
Break-even generally occurs within 18 to 30 months, depending on rent and sales volume.
Support Provided by More Retail
Franchise partners receive backend support such as centralized procurement, POS and billing systems, inventory planning tools, pricing updates, promotions, and brand marketing. This reduces sourcing headaches and improves operational efficiency.
Who Should Invest in a More Franchise?
This opportunity suits:
- First-time retail entrepreneurs
- Kirana store owners upgrading to organized retail
- Family-run businesses
- Investors seeking steady daily income, not high margins
Active involvement is important, as grocery retail is operations-heavy.
Risks and Challenges
Low margins, inventory spoilage (especially fresh produce), staff management, local competition from kirana stores, and rental pressure are the main challenges. Success depends on tight cost control and strong neighborhood engagement.
How to Apply for a More Franchise
- Identify a suitable residential location
- Prepare investment and space details
- Submit franchise inquiry to More Retail
- Location feasibility and approval
- Agreement signing
- Store setup and inventory stocking
- Staff training and soft launch
- Full commercial operations
Conclusion
More offers a structured supermarket franchise focused on daily-need essentials and repeat customers. With an investment range of ₹15 lakh to ₹35 lakh, it suits entrepreneurs who prefer predictable sales over flashy growth. In the right residential catchment, a More store can become a reliable, long-term neighborhood business in India in 2025—provided costs are controlled and operations are handled with discipline.